This is Athens AGORA 

Tuesday 25 April 2023

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This is Athens Agora is a half-day cross-sectoral gathering for all things that build the Athenian identity and the ideas that move us forward. Agora aims to be the gathering place open to the public, where we dialogue openly and find together common solutions to global challenges featuring keynote speakers, panel discussions, fireside chats and workshops.

A place where ideas meet and people connect!

 09:30:00 - 09:45:00

City of Athens - This is Athens Initiatives Presentation and Welcome


 09:45:00 - 10:30:00

Athens. the city is the museum

As one of the oldest cities in the world, Athens has a rich cultural heritage that is reflected in its architecture, art, and museums. At the same time, the city is also home to a vibrant contemporary culture that is constantly evolving and adapting to new trends and influences.

During this session, our panelists will share their insights and experiences on how the Ministry of Tourism, the City of Athens, and Google have worked together to promote the city’s identity and cultural heritage through this collaborative project and the challenges and opportunities that come with preserving and promoting Athens’ unique identity in a rapidly changing world.

Join us for a fascinating discussion on the past, present, and future of Athens as a living museum!

Moderator: Evita Kalogiorga, Brand Director, This is Athens

Panelists 

Maria Founta | Head of Marketing South East Europe, Google

Christos Koutsoukos | Executive Creative Director, CREAM+RASCAL

Spyridon Kangkas | Digital & Community Manager, This is Athens


 10:30:00 - 11:00:00

Fireside chat with Tim Fairhurst, Secretary General, ETOA

and Alexia Panagiotopoulou, Head of Strategy, Athens Development & Destination Management Agency – This is Athens


 11:00:00 - 11:45:00

Sustainability and the city: The kairos and chronos for Athens

Keynote: Elke Dens, Global Director of Programmes, The Travel Foundation

While travel and tourism seems to be back ‘on track’ with a growing number of arrivals and overnights, we have arrived at a crossroad. Do we go back to our business as usual pre Covid’19 and is this growth track possible and desirable for the next decade? Or is it time to face the environmental and social impacts of tourism and develop a more sustainable tourism future? In this session we will look at the Cronos and Kairos of sustainable tourism for the world in general, and at the same time invite you to make your own reflection for Athens and your business in particular. Is this your Kairos?

Panel discussion: 

Moderator: Alexia Panagiotopoulou, Head of Strategy, Athens Development & Destination Management Agency – This is Athens

Panelists

Tim Fairhurst | Secretary General, ETOA

Elke Dens | Global Director of Programmes, The Travel Foundation

Anna Vasila | Head, Sustainability and Industry Affairs, Athens International Airport


 11:45:00 - 12:00:00

Refreshment Break


 12:00:00 - 14:00:00

The Meetings Industry Workshop: Planning Athens’ MICE Future

Athens is receiving record number requests to host conferences and events. MICE worldwide is booming. Is this an after-COVID adjustment of the market or are we looking for a bright MICE future? Should we address current demand and enjoy the momentum, or should we use these good days to plan ahead?

This session is looking to bring together Greek professional congress organisers (PCO) and event suppliers to discuss on how to maximise value and future proof the Greek MICE industry. The aim is to identify key challenges and develop a common understanding about the problems, the opportunities, and the way forward.

We have designed an interactive format that will reveal different opinions and allow constructive dialogue and mutual understanding. In the safe space of the workshop there is not right or wrong, but an exchange of experiences and ideas that will allow us to move all together, forward.

12:00 – 12:30 Panel discussion featuring two leaders of international associations and Athens destination international relation officer, moderated by Stylianos Filopoulos

Panel discussion topics:

         The latest trends in association management and events.

        How association executives experience events and what do they expect from the hosting organisation / destination?

Panelists      Ioannis Pallas, Association Manager, European Society of Association Executives

                     Dr Christina Gitsaki – Secretary. General International Association of Applied Linguistics

                     Efi Koudeli, International Relations Officer, This is Athens-CVB

12:30 -14:00  Workshop


 14:00:00 - 15:00:00

Light Lunch & Networking


Our Speakers

Ioannis Pallas, Association Manager, European Society of Association Executives

With studies in economics and international relations, Ioannis Pallas has been managing the Secretariat of ESAE, the European Society of Association Executives since October 2018.

Born in Greece,  and based in Brussels since 2009, he gained experience in in consulting, lobbying and development projects evaluation. He is graduate of the Executive Master in International Association Management from the Solvay Business School, focusing on Strategy and Business Plans for International Associations.

Parallel to his engagement with European and International Associations, he maintains a career in artistic photography.

Ioannis speaks English, French, Spanish and Greek.

www.esae.eu | LinkedIn

With studies in economics and international relations, Ioannis Pallas has been managing the Secretariat of ESAE, the European Society of Association Executives since October 2018.

Born in Greece,  and based in Brussels since 2009, he gained experience in in consulting, lobbying and development projects evaluation. He is graduate of the Executive Master in International Association Management from the Solvay Business School, focusing on Strategy and Business Plans for International Associations.

Parallel to his engagement with European and International Associations, he maintains a career in artistic photography.

Ioannis speaks English, French, Spanish and Greek.

www.esae.eu | LinkedIn


Elke Dens, Global Director, The Travel Foundation

Elke Dens is global director at The Travel Foundation, a NGO with a mission to strengthen the benefits of tourism for local communities, so that future generations will be able to travel.

As a former marketing director of a national tourism board, she was rewared ‘marketeer of the year’ in 2019 by The Belgian Association of Marketing. She has been chair of marketing of The European Travel Commission between 2016-2021 and aligned the marketing directors from 28 countries in Europe around one and the same brand and strategy.

Recently she published a book ‘Tourism is dead. Long live the traveler’.

thetravelfoundation.org.uk | LinkedIn

Elke Dens is global director at The Travel Foundation, a NGO with a mission to strengthen the benefits of tourism for local communities, so that future generations will be able to travel.

As a former marketing director of a national tourism board, she was rewared ‘marketeer of the year’ in 2019 by The Belgian Association of Marketing. She has been chair of marketing of The European Travel Commission between 2016-2021 and aligned the marketing directors from 28 countries in Europe around one and the same brand and strategy.

Recently she published a book ‘Tourism is dead. Long live the traveler’.

thetravelfoundation.org.uk | LinkedIn


Stylianos Filopoulos, Founder, Association by Design

Stylianos Filopoulos has spearheaded various international associations and has a successful track record in leading change. His long experience with multicultural teams and complex partnerships, paired with his multidisciplinary educational background, allows him to understand complex problems from different perspectives and successfully drive collective action.

He has founded Association by Design to help communities reach their true potential and create a positive impact.

Association by Design (AbD) offers services in association management, strategic marketing, ESG projects, event design, and workshop facilitation. AbD’s customers include renowned trade associations, professional societies, NGOs, corporations, academia, and destinations.

www.associationbydesign.com | LinkedIn

Stylianos Filopoulos has spearheaded various international associations and has a successful track record in leading change. His long experience with multicultural teams and complex partnerships, paired with his multidisciplinary educational background, allows him to understand complex problems from different perspectives and successfully drive collective action.

He has founded Association by Design to help communities reach their true potential and create a positive impact.

Association by Design (AbD) offers services in association management, strategic marketing, ESG projects, event design, and workshop facilitation. AbD’s customers include renowned trade associations, professional societies, NGOs, corporations, academia, and destinations.

www.associationbydesign.com | LinkedIn


Dr Christina Gitsaki – Secretary General, International Association of Applied Linguistics

Prof. Dr. Christina Gitsaki is the Acting Director and Research Coordinator at the Center for Educational Innovation, Zayed University, Dubai, UAE.

She has served on the Executive Boards of several national, regional and international professional associations (ALAA-Applied Linguistics Association of Australia; TESOL Arabia; QTESOL-Queensland TESOL Association; GCES-Gulf Comparative Education Society; AILA-International Association of Applied Linguistics).

AILA is a federation of 35 national associations of applied linguistics and Dr. Gitsaki has served on the AILA Executive Board since 2011 in a number of different capacities (Executive Treasurer (2011-2014), Secretary General (2014-2021) and currently as the AILA Congress Coordinator). She has chaired a number of regional and international conferences and was the Chair of the 2014 AILA World Congress in Brisbane, Australia that was attended by 1,700 delegates. Her current role as the AILA Congress Coordinator reflects her experience in organizing events and her knowledge of the association and its affiliates.

aila.info | LinkedIn

Prof. Dr. Christina Gitsaki is the Acting Director and Research Coordinator at the Center for Educational Innovation, Zayed University, Dubai, UAE.

She has served on the Executive Boards of several national, regional and international professional associations (ALAA-Applied Linguistics Association of Australia; TESOL Arabia; QTESOL-Queensland TESOL Association; GCES-Gulf Comparative Education Society; AILA-International Association of Applied Linguistics).

AILA is a federation of 35 national associations of applied linguistics and Dr. Gitsaki has served on the AILA Executive Board since 2011 in a number of different capacities (Executive Treasurer (2011-2014), Secretary General (2014-2021) and currently as the AILA Congress Coordinator). She has chaired a number of regional and international conferences and was the Chair of the 2014 AILA World Congress in Brisbane, Australia that was attended by 1,700 delegates. Her current role as the AILA Congress Coordinator reflects her experience in organizing events and her knowledge of the association and its affiliates.

aila.info | LinkedIn


Maria Founta, Head of Marketing Southeast Europe, Google

Maria Founta is Google’s Head of Marketing for South East Europe. She focuses on establishing strategic partnerships and launching Google services and initiatives that support consumers and help businesses grow online. She is also the founder of Grow Greek Tourism Online, a Google initiative that has supported over 250K people in the tourism sector to develop their digital skills and grow their business; the program has scaled to Japan and more countries. She first joined Google in 2006, as a Google Customer Solutions Manager, leading the teams in 8 markets in EMEA.

Before Google, Maria held an engineering management position at Rhetorical Systems Ltd., a world-leading Text-to-Speech (TTS) systems developer in Edinburgh, Scotland. She joined the company in 2002 and led the design and development of its speech products for South Europe. Maria holds a degree in Electrical & Computer Engineering from NTUA and recently
graduated from INSEAD’s Marketing Academy in France. She was born and raised in Greece and has worked in the UK, Ireland, Greece and Japan.

LinkedIn

Maria Founta is Google’s Head of Marketing for South East Europe. She focuses on establishing strategic partnerships and launching Google services and initiatives that support consumers and help businesses grow online. She is also the founder of Grow Greek Tourism Online, a Google initiative that has supported over 250K people in the tourism sector to develop their digital skills and grow their business; the program has scaled to Japan and more countries. She first joined Google in 2006, as a Google Customer Solutions Manager, leading the teams in 8 markets in EMEA.

Before Google, Maria held an engineering management position at Rhetorical Systems Ltd., a world-leading Text-to-Speech (TTS) systems developer in Edinburgh, Scotland. She joined the company in 2002 and led the design and development of its speech products for South Europe. Maria holds a degree in Electrical & Computer Engineering from NTUA and recently
graduated from INSEAD’s Marketing Academy in France. She was born and raised in Greece and has worked in the UK, Ireland, Greece and Japan.

LinkedIn


Spyridon Kagkas, Digital & Community Manager, This is Athens

Born and raised in Athens, Spyridon Kagkas is a Communications, Destination, Diversity, and Urban Sustainability consultant providing services to non-profits, business, and public sector clients. For ADDMA he works as their Digital and Community Manager, overseeing its digital channels, and its Sustainable and DEI initiatives. He is also the head of This is Athens with a Local, an initiative connecting volunteers to visitors, so they can experience the city’s neighborhoods through the eyes of a local. Every day Spyridon uses his skills in digital marketing and destination development to help Athens stand out from the competition, and one of the projects he has worked for in ADDMA is Athens, the city is the museum. In his free time, Spyridon is an urban activist and one of the leading figures of Atenistas, fighting for gender equality, lgbtq+ visibility, climate change, and just development.

LinkedIn

Born and raised in Athens, Spyridon Kagkas is a Communications, Destination, Diversity, and Urban Sustainability consultant providing services to non-profits, business, and public sector clients. For ADDMA he works as their Digital and Community Manager, overseeing its digital channels, and its Sustainable and DEI initiatives. He is also the head of This is Athens with a Local, an initiative connecting volunteers to visitors, so they can experience the city’s neighborhoods through the eyes of a local. Every day Spyridon uses his skills in digital marketing and destination development to help Athens stand out from the competition, and one of the projects he has worked for in ADDMA is Athens, the city is the museum. In his free time, Spyridon is an urban activist and one of the leading figures of Atenistas, fighting for gender equality, lgbtq+ visibility, climate change, and just development.

LinkedIn


Tim Fairhurst, Secretary General, ETOA

The European Tourism Association (ETOA) is a Brussels-based non-profit organisation whose members include 370+ global operators and 700+ supplier and DMOs across Europe. It was a founding partner and supporting signatory of the Glasgow Declaration for climate action in tourism. ETOA delivers a variety of event, in person and online, whose content ranges from commercial networking to market insights. More information at www.etoa.org

Tim is responsible for ETOA’s policy activity from EU institutions to destinations. He is vice-chair of the European Tourism Manifesto  and participates in a range of initiatives from developing the EC’s tourism transition pathway to UNWTO work on sustainability metrics, and various capacity building work in support of the green transition and digitalisation. He studied in France, Ireland, and the UK. By training a lawyer and mediator, prior to joining ETOA he worked in the intra-European and incoming educational and cultural travel sector.

The European Tourism Association (ETOA) is a Brussels-based non-profit organisation whose members include 370+ global operators and 700+ supplier and DMOs across Europe. It was a founding partner and supporting signatory of the Glasgow Declaration for climate action in tourism. ETOA delivers a variety of event, in person and online, whose content ranges from commercial networking to market insights. More information at www.etoa.org

Tim is responsible for ETOA’s policy activity from EU institutions to destinations. He is vice-chair of the European Tourism Manifesto  and participates in a range of initiatives from developing the EC’s tourism transition pathway to UNWTO work on sustainability metrics, and various capacity building work in support of the green transition and digitalisation. He studied in France, Ireland, and the UK. By training a lawyer and mediator, prior to joining ETOA he worked in the intra-European and incoming educational and cultural travel sector.


Efi Koudeli, International Relations Officer, This is Athens CVB

Efi Koudeli is a consultant with an extensive 15 years’ experience in the fields of tourism, destination & cultural management and communication, both in public and private sector, in Spain and in Greece.  Currently, she holds the position of International Relations Officer at This is Athens Convention & Visitors Bureau, part of the Athens Destination Development Management Agency of the City of Athens. Efi is also member of the Greek Meetings Alliance team. 

Between 2018 and 2019 she worked as Knowledge Transfer & Outreach Lead at Foundation, a top-notch technology venture builder. She was responsible for the business development and implementation of programs on digital skills and knowledge transfer programs as CSR for corporations. Efi has designed, developed and supervised the production of emblematic projects, such as the Tech Talents School initiative, a digital skills school, the Start Project, a digital cultural centre in the Kypseli neighborhood of Athens, and the Innovation Hub program in the Thessaloniki International Fair in cooperation with the US Embassy.   In 2015, Efi took over the Thessaloniki Convention Bureau where she was the General Manager for 5 years. During her tenure, she set up, developed and managed the Bureau promoting the destination for international association meetings, incentives and corporate events. Prior to this, she worked in Spain at the Greek National Tourism Organization for the Ministry of Tourism and for the International Air Transport Association-IATA.

Efi holds a Master in Cultural Institutions and Companies Management (Universidad de Barcelona), a Master in Teaching Spanish as Foreign Language (Universidad Complutense) and a Bachelor degree in Spanish Language and Culture.

Efi Koudeli is a consultant with an extensive 15 years’ experience in the fields of tourism, destination & cultural management and communication, both in public and private sector, in Spain and in Greece.  Currently, she holds the position of International Relations Officer at This is Athens Convention & Visitors Bureau, part of the Athens Destination Development Management Agency of the City of Athens. Efi is also member of the Greek Meetings Alliance team. 

Between 2018 and 2019 she worked as Knowledge Transfer & Outreach Lead at Foundation, a top-notch technology venture builder. She was responsible for the business development and implementation of programs on digital skills and knowledge transfer programs as CSR for corporations. Efi has designed, developed and supervised the production of emblematic projects, such as the Tech Talents School initiative, a digital skills school, the Start Project, a digital cultural centre in the Kypseli neighborhood of Athens, and the Innovation Hub program in the Thessaloniki International Fair in cooperation with the US Embassy.   In 2015, Efi took over the Thessaloniki Convention Bureau where she was the General Manager for 5 years. During her tenure, she set up, developed and managed the Bureau promoting the destination for international association meetings, incentives and corporate events. Prior to this, she worked in Spain at the Greek National Tourism Organization for the Ministry of Tourism and for the International Air Transport Association-IATA.

Efi holds a Master in Cultural Institutions and Companies Management (Universidad de Barcelona), a Master in Teaching Spanish as Foreign Language (Universidad Complutense) and a Bachelor degree in Spanish Language and Culture.


Alexia Panagiotopoulou, Head of Strategy, Athens Development & Destination Management Agency - This is Athens


Anna Vasila, Head, Sustainability and Industry Affairs, Athens International Airport

Anna Vasila oversees Sustainability and Industry Affairs at Athens International Airport. She works towards AIA interests’ representation and to shape conditions that advance business and drive sustainable growth. In charge of the Sustainability Strategic Planning and Reporting, Anna is actively engaged in AIA’s sustainability-oriented activities and operations, and, under the capacity of AIA’s Sustainability Committee Chair, ensures ESG is incorporated into the Airport Company’s Strategy and relevant actions. Anna represents AIA in the WEF – ACI | Airports Council International Initiative: Airports of Tomorrow.

For 8 years, she worked as a Policy Advisor for Industrial, Sectoral and Social Affairs at SEV Hellenic Federation of Enterprises, the major business network and recognised social partner in Greece, member of BusinessEurope, the leading business advocate at European level. Throughout her professional life, Anna has been working as a communication and networking actor on behalf of private interests, to ensure that the voice of business is heard in National and European policy-making, to further strengthen the companies’ strategic position.

Anna holds an MBA from ALBA Graduate Business School at the American College of Greece where she studied as a SEV fellow. She also studied Communications and Psychology and earned an M.Sc. in Media & Psychology from Panteion University and a bachelor’s degree in Communication & Mass Media from the National & Kapodistrian University of Athens and the University of Minho in Portugal, where she was an Erasmus student. Anna is a certified graduate of the Employers Young Professionals Academy at the International Training Centre of the ILO.

Anna Vasila oversees Sustainability and Industry Affairs at Athens International Airport. She works towards AIA interests’ representation and to shape conditions that advance business and drive sustainable growth. In charge of the Sustainability Strategic Planning and Reporting, Anna is actively engaged in AIA’s sustainability-oriented activities and operations, and, under the capacity of AIA’s Sustainability Committee Chair, ensures ESG is incorporated into the Airport Company’s Strategy and relevant actions. Anna represents AIA in the WEF – ACI | Airports Council International Initiative: Airports of Tomorrow.

For 8 years, she worked as a Policy Advisor for Industrial, Sectoral and Social Affairs at SEV Hellenic Federation of Enterprises, the major business network and recognised social partner in Greece, member of BusinessEurope, the leading business advocate at European level. Throughout her professional life, Anna has been working as a communication and networking actor on behalf of private interests, to ensure that the voice of business is heard in National and European policy-making, to further strengthen the companies’ strategic position.

Anna holds an MBA from ALBA Graduate Business School at the American College of Greece where she studied as a SEV fellow. She also studied Communications and Psychology and earned an M.Sc. in Media & Psychology from Panteion University and a bachelor’s degree in Communication & Mass Media from the National & Kapodistrian University of Athens and the University of Minho in Portugal, where she was an Erasmus student. Anna is a certified graduate of the Employers Young Professionals Academy at the International Training Centre of the ILO.


Christos Koutsoukos, Executive Creative Director, Cream+Rascal